The Sound of Style: Claudio Richards’ Journey Through Music and Fashion

Photography: Stefan  Melzer for the Likha’t Latik Event 2025

Other photos provided by: Claudio Richards

Article Written by: Jeminah Birkner, Isla Magazine

Claudio Richards’ journey as a singer is as dazzling as the outfits he wears on stage. His voice, rich with emotion and power, tells the story of a life shaped by music, passion, and self-discovery. But beyond the notes he sings, it’s his presence—his bold fashion, his fearless individuality—that captivates audiences across Germany and beyond.

Contact him via Facebook: CLAUDIO RICHARDS

Born in Manila, Claudio spent his early years in Quezon City before moving to Sta. Cruz, Ilocos Sur, where he completed his elementary and high school education. Life in the province was simple, but filled with the warmth of family and a childhood brimming with joy. His father, a singer himself, was the first to recognize Claudio’s talent and encouraged him to pursue music. He was Claudio’s biggest fan, always bragging to friends about his son’s beautiful voice. But back then, Claudio was shy, hesitant to step into the spotlight.

Then, everything changed. At just fourteen years old, Claudio lost his father unexpectedly. The loss was profound, but in the depths of grief, he found his calling. Determined to fulfill his father’s dream, he made a bold move. During a school concert—though not originally part of the program—he asked the DJ to let him sing. As he stood on stage, heart pounding, he poured his emotions into the song. The audience was stunned. When he finished, his classmates and teachers told him, “Your father was right. He would be so proud of you.” That was the moment Claudio realized music was his destiny.

From then on, his life revolved around singing. He became the school’s representative in competitions, a familiar face at local fiestas, where he would often win—so much so that some contests disqualified him just to give others a chance. Instead of competing, he became a special guest, a judge, an entertainer. His reputation grew, and when he returned to Manila for university, fate introduced him to the entertainment world.

Through connections, Claudio dipped his toes into acting, but it never felt like home. Then, a defining moment came when he was discovered by the legendary German Moreno. Kuya Germs brought him into the late-night variety show “Walang Tulugan” on GMA 7, where he became a regular performer. Still young and searching for something more, he left the network and joined a boy band, performing in bars, clubs, and even releasing an album. But happiness eluded him. Something was missing.

In 2006, Claudio made a leap of faith and moved to Thailand. There, he not only found success as a singer but also discovered something even more important—his true self. It was in Thailand that he came out as gay, a moment of liberation that changed his life. His story even made it onto the covers of Thai magazines, twice, celebrating his journey and identity. For six years, he lived and worked there, thriving in an industry that embraced his talent and individuality.

Then came another turning point. In 2012, an opportunity in Germany called, and Claudio took it. The transition wasn’t easy—language barriers and cultural differences posed challenges—but his experience in Thailand had prepared him well. While studying German, he continued to perform, bringing his music to Filipino communities and eventually capturing the hearts of European audiences. He wanted to be more than just a singer; he wanted to leave a mark. That’s when fashion became part of his identity.

Inspired by the icons he admired—Lady Gaga, Elvis Presley, Freddie Mercury, Michael Jackson, and Tokio Hotel—Claudio fused their styles into something uniquely his. Fashion, he believed, was just as important as voice. A performer needed an image, something unmistakable, something that made people remember. And so, he created his signature look: a mix of power, timeless elegance, and bold statements. Sequins, gold, extravagant suits—his wardrobe became as much a part of his act as his songs.

Claudio Richards singin in Likha’t Latik 2025

Most people adored his striking outfits, showering him with compliments. Of course, there were critics—there always are—but Claudio never let them dull his sparkle. “We can’t please everyone,” he would say with a shrug. “What matters is the people who love and appreciate what I do.” If he had the chance, he would collaborate with Versace, drawn to its opulent style, the gold, the glamour, the fearless designs.

His fashion choices weren’t random; they were carefully curated to match his performances. Each event required two or three outfit changes, each one tailored to the songs he would sing. Even his hairstyles changed with his wardrobe—though the crowd favorite remained his curly long-haired wig, a signature look that had its own special place in his performances.

Despite his love for the stage, Claudio has always been more than just a singer. A businessman at heart, he once ran a karaoke bar in Mönchengladbach, Germany, before returning to his true passion: performing. Yet, the entrepreneurial spirit never faded. He sees himself owning a business again in the future—maybe another bar, maybe something else. “I just let destiny take me where it wants to,” he says, but deep down, he knows he’ll be running his own enterprise again.

Before the pandemic, Claudio also produced events, bringing people together through music and celebration. His signature productions—Queen of Hearts pageant, summer festivals, Oktoberfest events—were vibrant showcases of talent and culture. Though the pandemic put a pause on those ventures, he hasn’t given up on the idea of bringing them back. For now, he focuses on supporting others, particularly his friend Dalia, in their shared love for entertainment and community building.

Through every chapter of his life, Claudio Richards has embraced change, followed his passion, and created a space where music and fashion intertwine. From the Philippines to Thailand to Germany, his journey has been anything but ordinary. And as he continues to light up stages across Europe, one thing remains clear—he was always meant to shine.

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